Content Specialist

Remote, South Africa

This role exists to turn brand and SME insights into scalable, digitally optimised content that drives engagement, nurtures audiences and supports pipeline creation. Evolving from a traditional copywriting remit, the Content Specialist owns content planning, optimisation, distribution and performance, ensuring our client's insight travels further, works harder, and contributes directly to commercial outcomes.

Core Objectives – what does success from this role look like?

 Shift content from “created” to “activated” across CRM, email, LinkedIn and web  Improve reach, engagement and nurture effectiveness without increasing content volume  Reduce manual effort through automation, templates and AI-enabled workflows  Support the journey from brand & engagement & pipeline

Key Responsibilities:

Content strategy & planning

 Own the content calendar across brands and regions  Translate brand narratives, propositions and SME insights into structured content themes aligned to campaigns, sectors and personas  Repurpose content into multi-format pieces

Digital content optimisation & distribution

 Optimise content for email nurture campaigns, LinkedIn, websites and landing pages ...