Creative Performance Lead

Remote, Worldwide

THE MANDATE

Peggy is building a category-defining AI assistant for parents. Our growth engine will be Meta (IG/FB) video ads, driven by high-velocity creative iteration.

Your job is not “run ads.”

Your job is to build a repeatable creative-performance system that turns raw video into profitable user acquisition - without breaking trust.

If you optimize vanity metrics, over-promise emotionally, or need a big team to function, this role is not for you.

WHAT YOU OWN (END-TO-END)

1. Meta Video Growth Engine (Primary)

Design and operate a video-first creative system for IG/FB

Turn raw UGC, screen recordings, and B-roll into:

10–30 hook variations per concept

Multiple pacing and framing cuts

Emotionally distinct angles (stress → relief, chaos → calm, guilt → competence)

Separate idea testing from execution quality

Optimize for thumb-stop, retention, and conversion - not production value

2. Media Buying & Spend Discipline

Own Meta campaign structure, budgets, and kill criteria

Treat creative as the primary optimization lever

Operate confidently in a post-iOS14 / SKAN-imperfect world

Kill spend fast when signals are wrong

Scale only what proves itself

3. Signal...