Creative Strategist (Freelance)

Remote, South Africa

Job Description: Creative Strategist

Role summary

YAMU Media is hiring a Creative Strategist to own the creative side of paid media for a pod of 5 to 8 clients. You decide what gets made, write and direct it, and use what the ads do in market to decide what gets made next.

This is a hands-on role. You write the scripts (using AI to draft at volume, then editing by hand), find and brief the talent, give direction on raw footage, and guide the editors and designers. You also read the performance data yourself and set the priority list for new creative, so the work stays tied to results.

What you'll own

Write scripts. Turn the creative angle, customer research and past winners into hooks and full video scripts for each client. Write every hook, re-hook and call to action, and make each script easy for talent to deliver and easy for an editor to cut.

Source talent. Find, vet and book the creators and on-camera talent each client needs, and keep a bench of proven people so new concepts can start quickly.

Direct talent. Brief talent before the shoot, give clear direction on delivery and on-camera performance, and give specific notes on the takes you receive.

Direct raw footage....