Customer Marketing Manager

Remote, South Africa

W are seeking a contract Customer Marketing Manager to develop and execute engagement strategies targeting our existing customer base. This role focuses on building meaningful customer journeys that drive re-enrollment in future training sessions and accelerate prepay burn-down. You will sit at the intersection of marketing, sales, and product — creating personalized, lifecycle-driven experiences that deepen customer relationships and maximize the value of existing accounts.

Key Responsibilities

 Design and execute customer marketing programs and journeys aimed at re- engagement, re-enrollment, and prepay burn-down activation

 Develop segmented audience strategies in partnership with Geo Marketing Managers to ensure relevance across regions and customer profiles

 Collaborate with Marketing Ops and Campaign Ops on the build, deployment, and measurement of automated customer lifecycle campaigns

 Work closely with Sales teams to align on account priorities, customer signals, and coordinated outreach strategies

 Partner with Product Managers to incorporate new course offerings, certifications, and learning paths into customer communications

 Create compelling messaging...