Demand Generation Manager - B2B Pipeline, HubSpot & Lead Generation

Remote, South Africa

Demand Generation Manager – B2B Pipeline, HubSpot & Lead Generation | Remote

Position Type: Full-Time, Remote Working Hours: U.S. Business Hours

About the Role

At Pavago , one of our clients is hiring a Demand Generation Manager to build scalable marketing programs that generate qualified B2B pipeline and revenue opportunities.

This role sits directly between marketing and sales , with ownership across multi-channel campaigns, lead nurturing, lifecycle marketing, paid acquisition, and pipeline performance.

What You’ll Do

Build and execute multi-channel demand generation campaigns

Manage campaigns across:

Email marketing

Content

Webinars

Paid acquisition

Account-Based Marketing (ABM)

Build lead nurture and lifecycle programs

Partner with sales to define ICP, audiences, and targeting

Develop lead scoring and qualification frameworks

Track and improve MQL → SQL → Opportunity conversion

Analyze pipeline contribution, campaign ROI, and funnel performance

Improve marketing automation and CRM workflows

Run experiments to increase qualified leads and pipeline

Report performance insights and recommendations to leadership

Requirements

4+ years of B2B marketing or...