Digital Marketing Specialist
Pavago
Remote, South Africa
Position Type: Full-Time | Remote
Working Hours: U.S. Business Hours
About the Role
We’re looking for a results-driven Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns across paid and organic channels. You’ll manage campaign performance, coordinate content, improve SEO, and use data to identify opportunities for growth.
The ideal candidate combines creative thinking with analytical skills, takes ownership of campaigns from setup to reporting, and can work independently while collaborating with cross-functional teams.
Key Responsibilities
Campaign Management & Optimization
Plan, execute, and optimize digital marketing campaigns across paid and organic channels.
Align campaign activities with broader marketing strategies and business goals.
Monitor campaign performance and make adjustments to improve results.
Run A/B tests on messaging, creative assets, and campaign approaches.
Content & Channel Coordination
Develop and schedule content across relevant digital platforms.
Maintain a consistent brand voice while adapting messaging to each channel's audience.
Write compelling, audience-appropriate copy for different marketing...
Sourced from Himalayas
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