Facebook Ads Specialist
Pavago
Remote, South Africa
Facebook Ads Specialist
Position Type: Full-Time, Remote Working Hours: U.S Business Hours
About the Role
We’re looking for a Facebook Ads Specialist to take ownership of Facebook advertising campaigns from strategy and setup through ongoing optimization. You’ll manage campaign performance, audiences, budgets, testing, and reporting while working closely with the marketing team to improve results.
What You’ll Own
Campaign Planning & Strategy
Design and build Facebook ad campaigns from the ground up.
Align targeting, creative direction, and budget allocation with business objectives.
Ad Execution & Management
Set up, launch, and actively manage Facebook campaigns.
Monitor delivery, pacing, and performance on an ongoing basis.
Audience Development
Research, build, and refine audience segments.
Use custom audiences, lookalikes, and interest-based targeting to improve reach and relevance.
Performance Analysis & Reporting
Track key metrics across active campaigns.
Analyze campaign data and identify trends.
Turn findings into clear recommendations for improving performance.
Creative Collaboration
Work with the marketing team to brief, review, and iterate on ad...
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