Financial Controller

Remote, South Africa

Financial Controller (Remote contract, SA-based)

We are a digitally native, direct-to-consumer baby and toddler clothing brand established and headquartered in London. We exist to inspire parents to raise kinder generations so together we can give babies a softer & stronger start. We are a hard-working and close-knit team dedicated to creating quality products and a brand loved by parents, globally. For a young emerging brand, we have achieved significant critical acclaim and global recognition, partly fuelled by celebrity endorsements such as Kim Kardashian and other influencers, as well as winning multiple awards incl. Best Baby Brand (2018, 2019, 2020), Most Eco-Friendly Brand (2020, 2021, 2022), The Queen's Awards for Enterprise (2022), Can’t Live Without Parenting Product (2021, 2023), Made for Mum (2024), Best Sleepwear Brand, My Baba Awards (2025).

The Role

This is a hands-on leadership role at the heart of the business. You’ll own the integrity of our financial data, drive operational excellence across the finance function, and help us scale intelligently.

Key Responsibilities:

1. Financial Reporting & Control

Own the monthly management accounts process end-to-end,...