General Manager – B2C SaaS (Fully Remote)

Remote, South Africa

Role Overview The General Manager will play a critical leadership role across revenue growth, product development, operations, and company scaling initiatives. This position is ideal for someone who thrives in small, startup-like environments, enjoys solving complex business challenges hands-on, and has proven experience scaling SaaS businesses. The role offers a unique opportunity to work directly with the CEO, influence company strategy, and potentially grow into a future CEO position.

Revenue & Growth (Primary Focus)

Drive sustainable revenue growth across B2C SaaS and self-serve B2B products

Lead growth initiatives related to:

Product-Led Growth (PLG)

Marketing-Led Growth

Customer Acquisition

Retention & Monetization

Optimize and scale growth channels, including:

Affiliate Marketing

Communities

Organic Acquisition

Product Conversion Funnels

Partner closely with Product and System Operations teams to enhance user experience and improve growth metrics

Analyze product and business performance data to identify new growth opportunities and improve decision-making

Leadership & Operations

Oversee company operations, workflows, automations, and scaling...