Marketing Analytics Specialist - Paid Acquisition
Tameson
Remote, Worldwide
About us
Tameson is a global e-commerce business helping SMEs source industrial components. We are looking for a Marketing Analytics Specialist to join our Data Analytics team and bring statistical rigor to how we run and measure paid advertising.
The role
This is a hands-on ownership role where data and marketing meet. You set our paid acquisition strategy, make the business case, run the campaigns and prove the results with data. What matters most to us: a sharp analytical mind, a quantitative background, being at home with data tools and technology, and a good sense for what drives the business. Experience with Google Ads or other ad platforms is a plus, but platforms can be learned. The analytical and entrepreneurial mindset is much harder to teach.
You will work directly with the Data Analytics Lead and Marketing Lead in a team that sits at the center of how Tameson makes decisions. Your output will materially shape where marketing budget goes, how we measure its return, and how we test new ideas.
A flavor of recent work
Built a Markov-chain multi-touch attribution model to improve our early-funnel bidding in paid ads channels.
Built LTV and cohort retention models...
Sourced from Himalayas
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