Marketing Manager - Central Africa
Binance
Remote, South Africa
About the role:
The Marketing Manager - Central Africa role will be charged with owning marketing metrics for the region and driving growth by leveraging regional and global resources. You’ll be expected to raise the bar for marketing in the region, helping Binance tell our story in a culturally relevant, accurate & consistent way, building trust and reputation in our community as well as those new to blockchain and crypto.
Responsibilities
Own marketing metrics to drive growth in Central Africa. Be the go-to person for high-level as well as operational insights into markets and the broader continent.
Collaborate with regional, global and functional teams on planning and executing campaigns for the Central Africa market
Collaborate on the affiliate program design, optimization and management in the markets managed.
Ensure that users within your purview receive relevant and hyperlocalised social media interactions within together with specialists in the team and central teams.
Continuously raise the bar on marketing execution in the region
Understanding of growth and integrated campaigns, conceptually be able to review funnel data and make unique changes bespoke to key...
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