Marketing Operations Specialist

Remote, South Africa

Role Summary

This role runs the full outbound operation for a go-to-market team, from building prospect lists to handing qualified leads to sales. The person in this seat owns campaign setup and execution across email and LinkedIn, CRM data integrity, email infrastructure and account health, lead reply management, and weekly reporting.

This is a hands-on, builder-style role suited for someone who thrives in a fast-moving, early-stage environment where processes are still being built. The role reports to the Head of GTM and Revenue Strategy, who sets strategy, while this person owns execution, troubleshooting, and day-to-day operation of the outbound engine.

Key Responsibilities

Monitor and manage replies across all outbound channels daily; classify by intent and route next steps

Respond to warm leads using approved templates and book demos; hand qualified leads to sales with full context

Run follow-up/re-engagement on stalled leads and process opt-outs promptly

Keep CRM accurate and current: import/update contacts, companies, activities, notes, stages, deals, ownership

Build and maintain CRM workflows, automations, and integrations with outbound tools; run data...