Media Officer and Social Media Coordinator
PETA Asia
Remote, Worldwide
Develop and work with colleagues to create regional and country-specific marketing and media plans and ideas to reach audiences for various celebrity campaigns, video launches, investigations, news conferences, and news releases
Identify, contact, and develop professional relationships with appropriate media outlets and journalists for coverage of issues and campaigns
Maintain and update a media database
Prepare news releases and media statements and, if needed, have them translated and make follow-up calls to media outlets
Track and analyze the results of each media pitch and adjust efforts accordingly
Develop and execute strategies to help the organization’s web content reach targeted audiences
Help generate content for the organization’s digital assets, including website articles, online advocacy and pledges, and social media platforms
Create and distribute e-mail content to the organization’s members and supporters
Act as a spokesperson and give interviews when required
Perform any other duties assigned by the supervisor
Thorough commitment to and extensive knowledge of animal rights issues and campaigns
Demonstrated exceptional communication skills and written and...
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