Meta Media Buyer - SaaS

Remote, South Africa

About the Role:

We are seeking a results-driven Meta Media Buyer to lead, manage, and optimize our clients paid advertising campaigns across Meta platforms (Facebook & Instagram). In this role, you will sit at the intersection of media buying strategy, campaign performance analysis, and end-to-end creative production. You will be directly responsible for driving high-quality lead generation campaigns for US service businesses, systematically testing ad creative, and maintaining scalable cost-per-lead targets.

What You'll be Doing:

Campaign Architecture & Setup: Build, manage, and scale lead generation ad campaigns within Meta Ads Manager, ensuring optimal structure, tracking setup, and audience targeting.

Creative Strategy & Content Creation: Develop campaign hooks, copy, and visual creative using design and video editing tools such as Canva and CapCut.

Performance Optimization: Continuously monitor and optimize active ad sets, budget allocation, bid strategies, and audience targeting to achieve client CPA and CPL benchmarks.

A/B Testing & Analysis: Design and execute continuous creative testing roadmaps (hooks, formats, visuals, CTAs) to prevent creative fatigue and lower...