Outbound Marketing Specialist

Remote, South Africa

Outbound Marketing Specialist (B2B Lead Generation, LinkedIn & Cold Email) – Remote | EST Hours

Position Type: Full-Time, Remote Working Hours: U.S. Business Hours (EST) Location: Remote — LATAM, South Africa, Pakistan & Eastern Europe Preferred

About the Role

At Pavago , one of our clients is hiring an Outbound Marketing Specialist to build and execute scalable B2B outbound systems targeting high-value prospects.

This is a hands-on, execution-focused role centered around:

B2B lead generation

LinkedIn prospecting

Cold email outreach

Prospect research and list building

Multi-channel campaigns

Copywriting and personalization

Pipeline generation

You’ll own the outbound process from prospect identification → outreach → engagement → qualified conversation .

This role is ideal for someone who understands B2B buyer psychology, knows how to build targeted outbound campaigns, and can continuously test and improve messaging based on performance.

What You’ll Own

B2B Outbound Strategy & Campaign Development

Build and execute outbound strategies targeting high-ticket B2B prospects

Develop scalable outbound playbooks, sequences, and prospecting workflows

Design campaigns...