Paid Ads Specialist

Remote, South Africa

Paid Ads Specialist – Performance Marketing

Full-Time | Remote | U.S. Business Hours

About the Role

At Pavago , one of our clients is hiring a Paid Ads Specialist to manage and optimize performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads .

This is a hands-on role focused on lead generation, conversions, ROAS, CPA, and scalable growth . You’ll own campaigns from setup and targeting through testing, optimization, tracking, and reporting.

We’re looking for someone who understands the numbers behind paid media and knows how to turn campaign data into better performance.

What You’ll Do

Paid Media Management

Build, launch, and manage campaigns across Google, Facebook/Instagram, and LinkedIn

Conduct keyword, audience, competitor, and targeting research

Manage campaign budgets and allocate spend based on performance

Use campaign types such as Search, Display, Performance Max, remarketing, and paid social

Campaign Optimization

Monitor and optimize ROAS, CPA, CPC, CTR, conversion rates, and lead volume

Run structured A/B tests across:

Ad copy and creative

Audiences and targeting

Landing pages

Bidding strategies

Identify underperforming campaigns...