Paid Media Creative Strategist (Africa/Europe)

Remote, South Africa

About the Role:

We are hiring a Paid Media Creative Strategist for our client, a digital marketing agency, to support ad concept ideation, creative briefing, and performance analysis across multiple brands. The ideal candidate has 5+ years of strategic marketing and brand development experience, strong copywriting and project management skills, and the ability to work full-time PST hours (EST acceptable).

Core Tasks:

Understand customer pain points, desired outcomes, objections, and buying motivations

Identify new creative angles and testing opportunities

Develop hooks, headlines, ad concepts, and messaging directions

Write clear briefs for static ads, videos, and other creative formats

Make sure each brief clearly explains audience, message, concept, and visual direction

Review ad performance and identify patterns across angles, formats, audiences, etc

Understand why a creative may be working or underperforming

Recommend iterations, new concepts, and future tests based on performance

Keep track of what has already been tested to avoid repetitive ideas

Manage multiple brands, briefs, revisions, and deadlines

Collaborate with designers, editors, copywriters, media...