Paid Media Specialist

Remote, South Africa

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Job Title: Paid Media Specialist

Location: Remote

Time Zone: US Time Zones (EST–PST)

Role Overview

We are seeking a highly analytical and experienced Paid Media Manager to join a fast-growing, US-based wellness brand's performance marketing team. This is a full-time, hands-on, execution-focused role requiring a strong command of data, a structured approach to experimentation, and the ability to operate with autonomy in a fast-paced, compliance-driven environment.

Key Responsibilities

Own and manage paid media campaigns across Meta Ads, Google Ads, and additional channels including Snapchat and YouTube

Monitor daily campaign performance and implement optimizations including bid strategy adjustments, audience refinements, budget reallocations, and creative testing

Design and execute structured A/B testing frameworks across creatives, audiences, and landing pages to continuously improve CAC and new customer ROAS

Analyze and reconcile in-platform data against back-end sales data to ensure attribution accuracy and reporting integrity

Collaborate with the creative team to brief,...