Performance Creative Strategist for DTC Company (EU-Based, Remote)

Remote, South Africa

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

Responsibilities

Build concept architecture: persona → angle → research → ad concepts

Research pain points/desires using ad databases

Produce ~50 concepts/month

Create direct response ad batches optimized for click & conversion (Meta/Instagram)

Attend weekly Monday 3PM CET team meeting

Requirements

Min. $50K in managed ad spend

Min. ~6–12 months as a creative strategist

Direct response / DTC paid media background (not just brand/aesthetic creative)

Health & wellness / supplement brand experience is a plus

Familiarity with aggressive DR brands (IM8, Gruntz-style advertising) is a plus

Performance-driven, not aesthetics-focused

Strong grasp of consumer psychology (pain points, desires, buying triggers)

Team-oriented, relaxed but accountable culture fit

Benefits

Salary $4,000-6,000/month

Fully remote

Flexible working hours but must be available on Monday meeting at 3...