Performance Marketing Manager - Google Ads, Meta Ads & Paid Acquisition

Remote, South Africa

Performance Marketing Manager – Google Ads, Meta Ads & Paid Acquisition | Remote

Position Type: Full-Time, Remote Working Hours: U.S. Business Hours

About the Role

At Pavago , one of our clients is hiring a Performance Marketing Manager to own paid customer acquisition and drive profitable growth across digital advertising channels.

This is a hands-on performance role focused on Google Ads, Meta Ads, LinkedIn Ads, conversion tracking, campaign optimization, and ROAS . You’ll own campaigns from strategy and budget allocation through testing, optimization, and reporting.

What You’ll Do

Manage and optimize Google Ads, Meta Ads, LinkedIn Ads , and other paid channels

Develop campaign structures, targeting, and audience strategies

Own advertising budgets, spend allocation, and pacing

Monitor and improve CAC, CPL, CPA, ROAS, and conversion rates

Test creatives, messaging, audiences, and landing pages

Optimize campaigns based on performance and conversion data

Implement and validate conversion tracking and attribution

Build weekly and monthly performance reports with actionable insights

Identify opportunities to scale profitable campaigns

Collaborate with creative, sales,...