Senior Ad Specialist (Google Ads, Meta Ads, LinkedIn Ads)

Remote, South Africa

Solvi Digital is a UK-based B2B digital marketing agency specialising in the industrial and manufacturing sectors. We help niche businesses generate consistent, high-quality leads through paid media and targeted outreach.

We're growing and looking for a senior, self-sufficient specialist based in South Africa to own both our Google Ads and Meta Ads operations across a portfolio of UK clients. This is a role for someone who brings genuine strategic thinking, not just execution - someone who can pick up a complex B2B brief quickly and get to work.

Tasks

Paid Media

Plan, build, and manage B2B lead generation campaigns across Google Ads, Meta, and LinkedIn for a portfolio of UK industrial and manufacturing clients

Own full campaign strategy — keyword research, audience targeting, ad copy, bid management, and ongoing optimisation

Build Meta funnels including Instant Form campaigns specifically optimised for lead quality over volume

Advise clients and internal team on the best campaign approach for any given budget — consulting, not just executing

Work closely with our in-house design team to brief landing page positioning and offer structure; you don't build pages but you know...