Short-Form Content Strategist
CoinPoker
Remote, South Africa
Title : Short-Form Content Strategist
Department : Social Media
Location : Remote
About CoinPoker
Welcome to CoinPoker , the innovative crypto-poker platform where advanced blockchain technology meets the thrilling world of online poker. At CoinPoker , we are revolutionizing the poker experience by offering fast, secure, and transparent gameplay. With recent substantial investment, we are poised to take over the online crypto-poker space and are expanding our team to support our growth.
The Opportunity
In this role you will be responsible for the structure, optimization, and performance of our short-form content on Reels, TikTok, and Shorts. The goal is to expand reach, sustain engagement, build reusable formats, and ensure performance data drives clear creative direction.
The role requires strong poker knowledge and audience psychology to shape hooks, pacing, and where the payoff lands based on both in-game dynamics and why viewers stop, stay, share, and follow.
Key Responsibilities:
Own the structural direction of all short-form content, briefing editors and creatives on hooks, retention structure, payoff placement, pacing, and platform-native formatting.
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