User Acquisition & Performance Marketing Manager – Mobile Apps

Remote, Worldwide

At TechBiz Global , we are providing recruitment service to our TOP clients from our portfolio. We are currently seeking a Senior User Acquisition & Performance Marketing Manager – Mobile Apps to join one of our clients ' teams. If you're looking for an exciting opportunity to grow in a innovative environment, this could be the perfect fit for you.

Responsibilities:

User Acquisition & Media Buying

Manage and optimize paid User Acquisition campaigns for mobile applications .

Launch, manage, and scale campaigns primarily for Android mobile apps , including Utility Apps and Mobile Games.

Manage campaigns across Google Ads and additional acquisition channels such as Meta, TikTok, DSPs, and mobile ad networks .

Test new campaigns, audiences, creatives, and traffic sources to identify opportunities for profitable growth.

Evaluate campaign performance based on CPI, CPA, ROAS, retention, LTV, and overall traffic quality .

Scale successful campaigns while maintaining agreed performance targets.

Performance & Analytics

Monitor and optimize key UA metrics, including CPI, CPA, ROAS, LTV, retention, and payback .

Analyze performance across campaigns, countries, creatives, networks,...